Taurus Buys Heritage Manufacturing
May 01, 2012
Taurus just announced its acquisition of Heritage Manufacturing, which makes rimfire and centerfire single-action revolvers. The company didn't disclose the terms of the acquisition.
Heritage Manufacturing, like Taurus' U.S. subsidiary, is located in Florida. It was founded in 1992, and its flagship Rough Rider SA revolvers are affordable designs that include a .22 LR/.22 Mag. combo and .45, .357 and .32 H&R models. The Rough Rider combo rimfire gun is available in a wide variety of grips and finishes; most are in the mid-$200 range. The .32 H&R goes for around $300, and the .45s and .357s range between $480 and $550. Heritage Manufacturing also has a good-looking and well-rounded line of holsters and other gun-leather goods, plus accessories and parts.
"Heritage and Taurus have always had a long, family-like relationship," said Jay Bernkrant, Heritage founder and president. "We share the same family-based values and deep-rooted desire to bring the best products to the most people.
The Heritage name and brand will continue to be marketed as a standalone company, according to a news release. Heritage will receive "the full support of the Taurus management efforts and distribution channels," according to the release.
Taurus president and CEO Mark Kresser called the move a great complement to Taurus' and Rossi's current product lines and part of a growth strategy to "acquire and partner with companies that share our core competency of affordably priced firearms for all shooters. Taurus is continuing to accelerate in the shooting sports, and Heritage products will keep our customers hunting, plinking and cowboy-action shooting."