I recently received Otis' Elite cleaning kit for testing.
The comprehensive cleaning kit comes in a nice zippered case that includes six flexible cleaning rods of various lengths, 14 brushes from .22-12 gauge, patches, bore cleaner, a bore reflector, a lens cleaning kit, and an instructional DVD/CD.
I've used the Otis Elite kit only a few times, but I am impressed so far. The tools are of the highest quality and the convenience of having all those cleaning products and tools in one place is really nice. So is its compact size because it makes the Elite kit easy to tote to the range or the ranch. I'll add a few of my favorite chemicals, some latex gloves and pipettes to mine to make it perfect.