Skip to main content

NSSF Survey: Broad Demographic Appeal for Firearms Purchases

NSSF Survey: Broad Demographic Appeal for Firearms Purchases

NSSF graphic

Firearm and ammunition retailers have been busy, really busy, during the first six months of 2020 – and they are not just selling to what many thought to be the traditional customer, older white males – as new NSSF® research shows customers of all demographic backgrounds are part of this ongoing sales surge.

NSSF’s adjusted NICS data shows that a record 10.3 million firearm transactions have been processed by retailers nationwide in the first half of the year. No matter how busy NSSF retail members are handling these millions of transactions, we are thankful that they are always willing to take the time to let NSSF know what they are seeing first-hand in...

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Recommended Articles

See More Recommendations

Popular Videos

Taurus G3c

Taurus G3c

Taurus introduces the compact version of their wildly successful 9mm pistol; the G3.

KelTec P17 22LR Pistol – Feature Packed, Accurate & Fun to Shoot

KelTec P17 22LR Pistol – Feature Packed, Accurate & Fun to Shoot

If you're in the market for a 17-round, compact .22LR pistol that's feature packed, then the P17 is definitely an option for you. At less than 14 ounces fully loaded, and barely longer than a dollar bill, the P17 is concealable for pretty much anyone. The threaded barrel, Picatinny-style accessory rail, ambidextrous safety, ambidextrous magazine release and three (3) 16rd magazines come standard. That's a lot of value added in such a small package.

The New Speer Gold Dot G2 Duty Handgun Load

The New Speer Gold Dot G2 Duty Handgun Load

Speer's Jared Hinton shows OSG's Lynn Burkhead the new Speer Gold Dot G2 Duty Handgun load.

Teaching New Shooters

Teaching New Shooters

Julie Golob of Team Smith & Wesson guest stars, joining Jim and Scott for a discussion of how best to introduce new shooters to the sport.

See More Popular Videos

Trending Articles

According to a recent report from the National Shooting Sports Foundation (NSSF), a lawsuit againstJudge Postpones Oral Arguments to Stop California Microstamping Law 2nd Amendment

Judge Postpones Oral Arguments to Stop California Microstamping Law

Handguns Online Staff - May 07, 2014

According to a recent report from the National Shooting Sports Foundation (NSSF), a lawsuit...

With the introduction of the XD-M Elite line of pistols, Springfield Armory one-ups itself.Springfield Armory XD-M Elite Precision Review Reviews

Springfield Armory XD-M Elite Precision Review

James Tarr - August 21, 2020

With the introduction of the XD-M Elite line of pistols, Springfield Armory one-ups itself.

Guns are fun, and cheap guns are even more fun. Spend less on the firearm and more on ammo with these 10 low-priced pistols.10 Cheap Guns Under $250 Compact

10 Cheap Guns Under $250

Evan Brune - September 24, 2015

Guns are fun, and cheap guns are even more fun. Spend less on the firearm and more on ammo...

The number of accessories and aftermarket upgrades for the SIG P320 is only going to increase.SIG P320 Accessories and Upgrades Accessories

SIG P320 Accessories and Upgrades

James Tarr - December 14, 2017

The number of accessories and aftermarket upgrades for the SIG P320 is only going to increase.

See More Trending Articles

More Industry

Walther's new program, Shoot It. Love It. Buy It., shows how confident they are in their flagship model, the PPQ series of handguns.'Shoot It. Love It. Buy It.' Program Released for Walther PPQ Handguns Industry

'Shoot It. Love It. Buy It.' Program Released for Walther PPQ Handguns

Handguns Online Editors - February 15, 2019

Walther's new program, Shoot It. Love It. Buy It., shows how confident they are in their...

American Outdoor Brands Corporation (AOBC) has decided to split off Smith & Wesson as an independent publicly traded company.Smith & Wesson Independent Again Industry

Smith & Wesson Independent Again

J. Scott Rupp - November 14, 2019

American Outdoor Brands Corporation (AOBC) has decided to split off Smith & Wesson as an...

Smith & Wesson Corp. announced the expansion of its line of popular M&P semi-automatic polymer pistols to include a M&P M2.0 Compact pistol, chambered in .45 Auto.M&P M2.0 Compact Pistol Series to Include .45 Auto Industry

M&P M2.0 Compact Pistol Series to Include .45 Auto

Handguns Online Staff - September 10, 2018

Smith & Wesson Corp. announced the expansion of its line of popular M&P semi-automatic polymer...

Perspective from the National Shooting Sports Foundation.NSSF Survey: Broad Demographic Appeal for Firearms Purchases

NSSF Survey: Broad Demographic Appeal for Firearms Purchases

Jim Curcuruto, NSSF Director of Research and Market Development - July 22, 2020

Perspective from the National Shooting Sports Foundation.

See More Industry

Magazine Cover

GET THE MAGAZINE Subscribe & Save

Digital Now Included!

SUBSCRIBE NOW

Give a Gift   |   Subscriber Services

PREVIEW THIS MONTH'S ISSUE Arrow

GET THE NEWSLETTER Join the List and Never Miss a Thing.

Phone Icon

Get Digital Access.

All Handguns subscribers now have digital access to their magazine content. This means you have the option to read your magazine on most popular phones and tablets.

To get started, click the link below to visit mymagnow.com and learn how to access your digital magazine.

Get Digital Access

Not a Subscriber?
Subscribe Now